The design that matters is always the design that works

As of late, I have been focusing way more on what the design does than how the design looks.

I am asking questions like how is this making the users feel? How does a button style affect the checkout rates on e-commerce webstores? What is the motion gradient doing to the conversions?

Because if it is not doing anything, then it's just noise and I've learned that noise can be harmful.

In today's time when we can design anything we want with relatively lesser efforts than before, knowing what to design becomes a key component in a designer's arsenal.

Managing stakeholders' expectations is something I've been building towards for over a year.

I've experienced that a lot of the times, the managers or the clients know what they want their products to do, but not necessarily how their product does it. Sometimes they have a vague idea and that can be more dangerous than not knowing.

This is where I like ground the discussion in analytics. It is crucial to look at the data before and after the design, and I proud myself in my capabilities to understand the analytics and how to design for better businesss results.